The Grind
Rebranded a small coffee shop in Orange Beach, AL. Their previous logo needed some work. I noticed the place had more of a dark atmosphere, and certain product displays had coffee beans and typographic logo designs in circles. I took these two aspects of their coffee shop and designed a more modern logo with some personality to it. This college project coansisted of a letterhead, business card and other merchandise I had to design. All graphics and layouts were created in Illustrator and InDesign. After completing the brand identity and merchandise, I was able to submit my work in an ADDY’s design competition in Spring 2021. The Grind Brand Identity won gold in the area of Cross Platform: Integrated Brand Identity - Single.
2020